Senior Marketing Operations Manager

Senior Marketing Operations Manager, CLLW Match

Do you enjoy a fast-growth business where you can affect customer experience at scale in one of the newest CLLW Match bets? CLLW Match is growing at triple digit rates as we scale this new product across Europe and we are hiring a Marketing Manager to lead our B⚠B Marketing Operations strategy. Come join the team and help us make history!

At CLLW Match we believe that every day is still day one. A day to take a first step. A day to look forward to new challenges. And today is that day for you. It's your day to be part of something great. A day to make your ideas come to life. And your day to join a company that redefines itself every day. That's the energy and passion behind CLLW Match.
Do you love solving complex problems with simple automated solutions and data? Do you have a passion for automation and ML/AI model? Do you love to influence product teams and collaborate on roadmaps? What if you could use your creativity to change the direction of the entire transportation and delivery sector to raise the bar on customer experience? Here is your opportunity: CLLW Match is looking for a customer-focused, detail-oriented, experienced Senior Marketing Operations Manager who will be responsible for owning the Marketing Technology (MarTech) stack and Analytics for the CLLW Match Marketing team.

  • Create, manage and influence MarTech product roadmap and strategy. Own overall marketing technology eco-system (platforms, systems, tools) as systems expert and technical owner, liaising with the Tech team and ⚠rd party providers when required
  • Create a roadmap of marketing lifecyle programs to accelerate customer funnel across all customer stages. From Lead, Onboarded stage, to attrited stage. Develop tools and capabilities to enable full funnel marketing attribution
  • Manage lead capturing and lead conversion tools like Pardot, Marketo and Salesforce
  • Own development of website backend and data reporting
  • Create and manage dashboards showcasing marketing metrics and candidate quality to monitor and improve the lead acquisition funnel. Spearhead lead generation machine learning tool
  • Measure the effectiveness of user journey and marketing campaigns utilising A/B testing, web analytics and CRM software
  • Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
  • Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, lead scoring architecture and management, and trigger-based programs

A day in the life
In this role, you will drive the vision to define and implement lifecycle marketing programs and analytics, partnering with stakeholders across sales, technology, product development and supply chain, to adapt the core components of the EU marketing program based on specific marketplace dynamics. Responsibilities will include lifecycle marketing program creation, creation of marketing analytics reporting, partnering with key program stakeholders to adapt the core components of the EU marketing program based on specific marketplace dynamics.

About the team
CLLW Match couldn't deliver at pace without the CLLW Match Transportation Service (ATS) team, which sits at the core of CLLW Match's flywheel. As part of ATS, you'll be welcomed into a key strategic and diverse team that plays a central role in our success. They are key to making CLLW Match more innovative and efficient.

We are open to hiring candidates to work out of one of the following locations:
Luxembourg, LUX

Basic Qualifications

  • Relevant professional Marketing Operations experience in the technology sector (non-internship).
  • Proven experience with business intelligence tools (i.e. Tableau), creating visualization of data and metrics to drive improvements across lead generation funnel
  • Experience with Excel and or SQL (data analysis, manipulation, macros, charts and pivot tables)
  • Experience with A/B testing, marketing optimization, and experimentation
  • Proven experience with CRM platforms (i.e. Salesforce, Adobe, HubSpot)

Preferred Qualifications

  • Experience driving direction and alignment with large cross-functional teams, agency partners and C-levels.
  • Experience with Python programming language.
  • Experience in scouting and contracting ⚠RD party CRM providers.
  • Experience in creating Marketing Attribution models through AI/ML.
  • Experience in commercial/sales operations.
  • Experience in other Marketing functions (Media, Contents).