Sales Director - Southern EU (FR/ES/IT) - based in B...

We are recruiting a hands-on Sales Director to take full ownership of Southern Europe (France, Spain, Italy). This leader will strengthen and grow the region, bring structure to the commercial organization, manage key distributor relationships personally, and guide a team of 5-6 sales representatives.

The client is a well‑established, family-owned European manufacturer in the hospitality industry is expanding its footprint across Southern Europe. With production sites in two European countries, the company delivers premium, design‑led products to professional customers.

• Full P&L-style ownership of the region (FR / ES / IT)
• Direct reporting line to the CEO; part of the management team
• Strategic and operational mix: regional growth, team leadership, and key account management
• High autonomy, short decision cycles, and visible impact
• Opportunity to shape the next growth phase of a European family business
• Lead and develop the entire regional sales team

Top Priorities (First 12-18 Months)

Background

• Senior B2B sales leader in Hospitality / HoReCa
• Strong track record in Southern European markets
• Experience managing distributor-led sales models

Style & Mindset

• Hands-on, entrepreneurial, and commercially sharp
• At ease moving between board-level discussion and field visits
• Inspiring people-oriented leader who naturally builds trust and engagement
• Thrives in independent, fast-moving, family-owned environments
• Affinity with Southern Europe, its cultures & business dynamics
• Strategic thinker who enjoys translating strategy into clear actions

Languages

• Fluent English
• Fluent in French and/or Spanish
• Italian is an asset but not required

• Location: Belgium
• Travel: Frequent within the region
• Contract: Employee
• Package: Competitive fixed + variable, car + expenses

• Real ownership and influence over a strategic region
• Direct access to the CEO and executive decisions
• Visible impact within the first year
• Strong values: quality, sustainability, long-term partnerships

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